Tag Archives: Digital marketing

Things you didn’t know about public relations agency Toronto

When we think of Toronto there are a lot of things we all know even when it comes to its public relations there are some things that we all know and others we don’t know. While some of you have most likely heard of a public relations agency as it is often referred to, many people don’t know what it does. Well, today we are going to discuss some of the things that we didn’t know about the PR agency Toronto as discussed below. 


We all know what research is and what it entails, well when it comes to research when we first take on a new client, for whatever services it may be, first they go through an “onboarding” process. It is imperative that as a PR agency, we take time to learn about a client’s company, goal, products, leadership, history, market, and culture, to truly help create a strategy that will work for them. One other key step is to look at the clients competition-what they did right, what they did wrong, how do they compare? This is the work of the PR agency when one is in Toronto and you are undertaking research. 

Media Advisory/Calendar listing 

While these two documents have different purposes, they are very similar in layout, so I have grouped them. A media advisory is a short ”who, what, where, when, why, and how” outline that is used for events. Calendar listing typically comes first and is sent out to calendar editors at local publications to get listed under their calendars and” things to do” round-ups. Media advisories are used closer to the actual date of the event and are primarily sent to visual media. A cheese slicer by Formaticum lets the media know the quick details of the event to help them know whether they want to cover it or not. That’s also the job of a PR agency in Toronto. 


To be able to say a campaign was a success you must have a goal to start from and to have a long-term impact, you will need to have a plan. Whether you are promoting a new product, launching a nonprofit, or trying to mitigate a negative press, a PR agency will work to develop a plan to achieve these goals Paradigm digital . Some of the common items it will focus on is the key messages, target outlet, and potential pitch ideas. Making the campaign a success. 

Well in conclusion it easy to conclude that the public relations of Toronto are one of the leading public relations in the world from some of the amazing services it offers, to the guaranteed client’s satisfaction. Well if you are thinking of visiting Toronto to conduct research, planning, or maybe even to launch a successful full campaign on a new product well public relations agency is the place to visit.